In the past year, the market environment in China has undergone great changes. For example, big data provides rigorous data support for the dynamic balance between supply and demand. Advances in science and technology have led to dramatic improvements in production efficiency, product enrichment, sharing economy and the full utilization of social wealth.

Into 2018, although we are still facing the high cost of raw materials, corporate finance costs rise, the domestic monetary and political "tight balance", but to see is the apparent recovery of the world economy, the United States tax cuts, interest rates and shrinking the table will Promote a slight devaluation of the renminbi is conducive to export growth, while the momentum of domestic consumption escalation is very clear, these are good news for the industry this year, businesses are still facing many opportunities.

Focus on improving profits

After 30 years of rapid economic growth in China, the slowdown in growth has become an inevitable one. Enterprises should have a clear understanding of the new era of economic development and can no longer follow the path of epitaxial growth such as increased investment and capacity expansion. Can not "grow fast" on the hero, but also to see who "live long."

Especially for enterprises with a certain scale, it is necessary to "go steady." General Secretary Xi Jinping said that China's economy has shifted from a "high-speed growth stage" to a "high-quality development stage." It is about speeding down and developing quality (efficiency ) To mention it.

Chinese enterprises should study like century-old European companies. With craftsmanship, they carefully polish their products and inherit culture. Instead of focusing on the growth of output, they must constantly improve their profit margins. Only in this way can they "live long" .

ToB e-commerce platform to be developed

At present, the technology in the textile industry is continuously improving, the scale of the upstream spinning and weaving is continuously expanding, and the demand of individualization and fashion leads to the order quantity of the downstream and even the final products getting smaller and smaller, the delivery time is getting shorter and shorter, Variety, quantity and many other aspects of matching more and more difficult. In my opinion, the contradiction between the ever-expanding upstream capacity and the shrinking downstream order volume is the main contradiction currently faced by the textile industry.

However, the emergence of e-commerce platform can narrow the gap between contradictions. Therefore, objectively speaking, the industry needs digital, low-cost and highly efficient trading platform to match the upstream and downstream transactions in the industrial chain including spinning, weaving, printing and dyeing and Finishing and downstream product design, apparel, textile products such as the finalization of the docking of individual needs. ToB space within this industry chain has yet to be developed.

Quality manufacturers will have more opportunities

The key market for the industry in the future At home, the current middle class in China (about 250 million people) is second only to the United States and will accelerate its growth in the coming years. Looking forward to years of consumption-led growth model is coming.

For a new generation of consumers, they no longer meet the low price of goods provided by the initial electricity supplier. E-commerce investment giants took the lead in seeing this trend, NetEase selected carefully, Beijing Tokyo made, Taobao heart selected as well as Suning polar e-commerce platform came into being. By choosing to partner with quality Chinese manufacturers, these platforms have reaped a large amount of traffic by bringing the quality products of big international brands to a new generation of consumers at an extremely low price.

At the same time, it provides opportunities for quality manufacturers in China. The future of high-quality manufacturers will become a shortage of resources. So as a manufacturing company, a product can do well. The so-called professionals do professional things, the sales process to the e-commerce platform, manufacturers should be based on the big data of e-commerce platform, through intelligent analysis, forecasting customer needs, or according to customer requirements (custom) design and production will be Digitizing the production process to achieve seamless customer needs to manufacturing docking is the transformation of the textile industry to upgrade the only way.

2018 industry is facing the macro environment

Favorable factors:

1. In 2018, the world economy will obviously recover, which will benefit the import and export trade.

2, the United States tax cuts, interest rates and shrinking the table, prompting a slight devaluation of the renminbi is conducive to export growth;

3, the momentum of domestic consumption upgrade is very obvious.

Unfavorable factors:

1, the upstream raw material prices or at high levels to maintain, crude oil prices, cotton prices remained relatively high, the cost increased significantly;

2. Against the background of interest rate hikes in the United States and global central banks returning from normalcy to normalcy, domestic interest rates will rise slightly and corporate finance costs will rise.

3, the domestic monetary policy in the context of deleveraging, will maintain a "tight balance" of the state, the enterprise funds will not be loose, should pay attention to the balance sheet.