In order to solve the problem of product inventory pressure, some textile enterprises began to use electricity to reduce inventory pressure, improve profit margins. The industry said that only rely on electricity business and can not make the rapid development of textile enterprises, the future, textile enterprises should also seek differentiated management and sales, to provide specialized, personalized products and services, the formation of the unique core competitiveness of enterprises in order to compete In control of business opportunities.
Merchant online inventory

Reporters learned that, at present, home textiles to become a high-speed electric business strategy to promote the traditional industry. From the three major textile companies listed in the recent disclosure of earnings point of view, Carolina electricity business revenue accounted for about 15% of total revenue, especially LOVO brand in the past five years, the compound growth rate of more than 120%, is expected to sell the next three years More than 1 billion yuan; Meng Jie home last year 1 to 12 months of electricity sales accounted for nearly 8%, electricity business compound growth rate of more than 100%, is expected in the next 3 years, electricity sales exceeded 600 million yuan; Fu Anna electricity business revenue accounted for More than 15%, an increase of more than 75%.

Fu Anna household goods Co., Ltd. related personnel, said the company's rapid development of electricity business, sales growth as one of the main driving force. Rollei home textiles have increased the power of the channel investment and support efforts. An unnamed industry insiders said that the next two years, including home textiles, including any line under the well-known brands are expected to increase the proportion of electricity sales to 30% to 35% range.

At present, China's textile enterprises are facing excessive pressure on product inventory. It is understood that home textiles is a standard product, in the storage hoarding, personnel management, logistics and distribution on the need for greater investment. And the days of the cat, the only goods will be, Jingdong and other electric business cooperation, you can quickly release the pressure of inventory, in particular, there is no clothing seasonal clothing said, even if the inventory, but also to ensure a good profit. Luo Lai, Fu Anna, Meng Jie and other textile enterprises insiders revealed that the future, will use large data and Laotian C2B cooperation, the use of independent production lines to operate, once the operation is mature, the model copied to other business platform.

Avoid homogeneous competition

Reporters learned that, as many industries, the existing problems of home textile enterprises is homogenization of serious, including the homogenization of sales channels, product homogeneity, investment homogenization, brand homogenization, homogenization of goods display Wait. The future of the textile industry is to provide professional and personalized products and services, enterprises need to form their own core competitiveness, fully reflect the differences, increase investment in product research and development, so that products really accepted and loved by consumers.

Such as more product innovation, to provide consumers with a sense of consumption patterns, for the needs of consumers to do personalized custom services, etc., can be more in line with consumer demand for life; lead consumers to raise consumer awareness, home textile brand Set up a line of experience area, to better display personalized products, but also to provide consumers with a better experience than the online.

Industry sources said that China's textile consumption structure and consumption patterns are also experiencing rapid changes, one of the characteristics of consumers will be more personalized, they need more distinctive products. Therefore, the textile manufacturing enterprises only fully aware of the changes in the consumer market, and take effective measures to adapt to these changes and lead the market demand in order to control the future competition in business opportunities.

It is understood that some textile enterprises have begun to experience the experience of home textile products. For example, a company to break the conventional four-piece sales model, to take fashion with the model, the store can be sold separately for each single product, but also according to the consumer like the different colors, elements, hue and other products in the free , Breaking the traditional "four sets", can be "six sets", "eight sets" or "combination sets" to meet the special needs of consumers.